(Nielsen CPS MAT to September 2022)
(IPSOS Pet Ownership Study 2020 and 2021)
(IPSOS Pet Ownership Study 2021)
The cost-of-living crisis is impacting people's lives significantly, with people having to review what they spend in all aspects of their lives.
What we know about Pet is it's a very resilient category in economic turndown e.g. 80% of Pet owners would stop spending on themselves to buy high-quality food and products for their pets.
(Pet Resilience during Recession, Mintel; Pet Food UK 2021)
24% own a dog only, 15% a Cat only and 8% a cat and dog.
(IPSOS Pet Ownership Study 2021)
(Lumina Intelligence Convenience Tracking Programme 2022)
It is worth 6x more than Hot Beverages and Household Cleaning
The spend per trip is 15% higher than Household Cleaning and Hair Styling
The frequency of trips is 2x more than Beer & Lager and Ice Cream
Pet food ranks number 6 in average weight of purchase, this represents a significant part of shoppers purchasing each year
(Kantar, Grocery market, Total Market 52 wks 21st March 2022)
47% of shoppers plan to buy a particular brand or product.
(Mars Omnichannel Study UK 2018)
55% of pet owners fail to make a convenience purchase due to lack of choice.
(Mars Omnichannel Study UK 2018)
Different segments are important, as pet parents feed their furry friends different types of food, eg dry, wet, treats.
(Nestle Purina November 2022)
86% of pet food shoppers state they like to stick to brands.
(Lumina Intelligence Convenience Tracking Programme 2022)
19/20 Top selling pet food lines in symbols and independents are PMPs.
(IRI Market Advantage Symbols and Independents Value sales 52 w/e 20th August 2022)
(Kantar, Total Stores, Pet Food 52 w/e 20th March 2022)
Information correct at time of print.
These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.
We suggest you stock the following range:
Click shelf to hide/show shelf product list
Dreamies Chicken 60g Felix Goodybag Original Mix PM £1.19 60g Webbox Delight Chicken & Liver 6PK Whiskas 1+ Cat Tin Chicken In Jelly 390g
Bestone Cat Pouch Chicken & Turkey PM 49p 100G Whiskas 1+ Pouch Chicken In Jelly 100g Whiskas 1+ Pouch Tuna Jelly 100g Felix Cij Chicken Pouch PM 43p 100g
Felix Agail Chicken Cat Food PM 60p 100g Gourmet Perle Pouch Chicken PM 2/£1.09 85g Sheba Fine Flakes With Salomon In Jelly 85g
Felix Agail Favourites Cat Food PM £4.75 100g 12PK Felix Agail Ocean Feasts Cat Food PM £4.75 100g 12PK
Whiskas Pouch 1+ Pure Delight Poultry 12pK 85g Go Cat Tuna, & Herring & Veg PM £1.19 340g
Felix Cij Fish 12 Pk PM £3.99 100g Felix Cij Meat 12 Pk PM £3.99 100g
Whiskas Pouch 12 Pk Casserole 100g Whiskas Pouch 12 pk Fish Choice 100g
Cesar Classic Dog Tray Chicken & Turkey In Loaf 150g Cesar Classic Dog Tray Turkey & Lamb In Loaf 150g Pedigree Pouch Mixed Selection Cig 12pk 100g
Pedigree Dentastix Medium Dog 3 Sticks Pedigree Rodeo Beef 70g Pedigree Schmackos Multi 10 Sticks
Bakers Treats Rewards Variety PM £1.19 100g Bakers Allsorts PM £1.19 98g
Click shelf to hide/show shelf product list
Whiskas Cat Milk 200ml Dreamies Chicken 60g Felix Goody Bag Original Mix PMP 60g Webbox Delights Cat Sticks Chicken & Liver 6 Pack Bestone Pouch Chicken & Turkey PMP 100g Bestone Pouch Tuna & Cod PMP 100g
Whiskas Pouch Chicken In Jelly 100g Whiskas Pouch Tuna In Jelly 100g Felix Pouch Chicken In Jelly PMP 100g Felix Pouch Agail Chicken In Jelly PMP 100g Sheba Tray Salmon In Jelly 85g Sheba Tray Chicken In Loaf 85g
Pedigree Schmackos Multi 12 Pack Pedigree Dentastix Medium 3 Stick Pedigree Rodeo Beef 4 Stick Pedigree Jumbone Beef & Poultry Medium 2 Stick Bakers Allsorts PMP 98g Bakers Rewards Variety PMP 100g
Felix Mixed Selection In Jelly PMP 12 x 100g Felix Fish Selection In Jelly PMP 12 x 100g Felix Meat Selection In Jelly PMP 12 x 100g Felix Agail Ocean Feasts In Jelly PMP 12 x 100g
Felix Agail Favourites In Jelly PMP 12 x 100g Gourmet Perle Chicken In Gravy PMP 85g Gourmet Perle Beef PMP 85g Gourmet Perle Salmon PMP 85g
Cesar Tray Classics Chicken & Turkey 150g Cesar Tray Country Stew Chicken & Veg 150g Cesar Tray Classics Turkey & Lamb 150g Bonio Original 650g
Whiskas Fish Selection In Jelly 12 x 100g Whiskas Fish & Meat Selection In Jelly 12 x 100g Whiskas Poultry Selection In Gravy 12 x 100g Whiskas Pure Delight Fish 12 x 100g Whiskas Pure Delight Poulty 12 x 100g
Pedigree Chicken In Jelly 400g Pedigree Beef In Gravy 400g Pedigree Original Loaf 400g Winalot Classics Chicken In Jelly PMP 400g
Winalot Classics Tuna In Jelly PMP 400g Bestone Dog Chicken PMP 400g Butchers Tripe Mix PMP 400g Butchers Tripe Mix PMP 1.2kg
Whiskas Complete Chicken 340g Whiskas Complete Tuna 340g Whiskas Complete Kitten Chicken 340g Go Cat Chicken & Duck PMP 340g
Go Cat Tuna, Herring & Veg PMP 340g Purina One Adult Chicken PMP 200g Pedigree Chunks In Jelly 6 x 400g Pedigree Chunks In Gravy 6 x 400g
Winalot Pouch Chunks In Gravy PMP 12 x 100g Winalot Pouch Chunks In Jelly PMP 12 x 100g Pedigree Mixed Selection In Gravy 12 x 100g
Bestone Anti-bacterial Cat Litter PMP 5ltr Thomas Cat Litter PMP 5ltr Bestone Cat Chicken In Jelly PMP 400g Whiskas Salmon In Jelly 390g
Whiskas Chicken In Jelly 390g Wagg Meaty Goodness Beef & Veg PMP 1kg Wagg Meaty Goodness Chicken & Veg PMP 1kg
Bakers Complete Beef & Veg PMP 1kg Bakers Complete Chicken & Veg PMP 1kg Harringtons Adult Complete Turkey & Veg 1kg
Click shelf to hide/show shelf product list
Whiskas Cat Milk 200ml Whiskas Temptation Chicken & Cheese 60g Dreamies Chicken 60g Dreamies Cheese 60g Dreamies Beef 60g Felix Goody Bag Original Mix PMP 60g Webbox Delights Cat Sticks Chicken & Liver 6 Pack Bestone Pouch Chicken & Turkey PMP 100g Bestone Pouch Tuna & Cod PMP 100g
Felix Pouch Chicken In Jelly PMP 100g Felix Pouch Agail Chicken In Jelly PMP 100g Whiskas Pouch Chicken In Jelly 100g Whiskas Pouch Tuna In Jelly 100g Gourmet Perle Pouch Chicken In Gravy PMP 85g Gourmet Perle Pouch Beef PMP 85g Sheba Tray Salmon In Jelly 85g Sheba Tray Chicken In Loaf 85g
Sheba Tray Chicken In Gravy 85g Webbox Delights Dog Sticks Chicken 6 Pack Pedigree Jumbone Beef & Poultry Medium 2 Stick Pedigree Schmackos Multi 12 Pack Pedigree Rodeo Beef 4 Stick Pedigree Dentastix Medium 3 Stick Winalot Shapes 800g Bonio Original 650g
Felix Agail Ocean Feasts In Jelly PMP 12 x 100g Felix Agail Favourites In Jelly PMP 12 x 100g Felix Agail Meaty Selection In Jelly PMP 12 x 100g Whiskas Pure Delight Fish 12 x 85g Whiskas Pure Delight Poultry 12 x 85g Whiskas Pure Delight 7+ Poultry 12 x 85g
Gourmet Gold Chicken & Liver 85g Gourmet Gold Ocean Fish 85g Sheba Fresh & Fine Fish In Gravy 6 x 50g Sheba Fresh & Fine Poultry In Gravy 6 x 50g Webbox Chubs Mixed Flavours 6 x 720g
Cesar Tray Classics Chicken & Turkey 150g Cesar Tray Classics Turkey & Lamb 150g Cesar Tray Country Stew Chicken & Veg 150g Bakers Rewards Variety PMP 100g Bakers Allsorts PMP 98g
Felix Fish Selection In Jelly PMP 12 x 100g Felix Mixed Selection In Jelly PMP 12 x 100g Felix Meat Selection In Jelly PMP 12 x 100g Whiskas Fish Selection In Jelly 12 x 100g Whiskas Poultry Selection In Gravy 12 x 100g Whiskas Fish & Meat Selection In Jelly 12 x 100g
Whiskas Meat Selection In Gravy 12 x 100g Whiskas 7+ Pouch Poultry 12 x 100g Winalot Classics Chicken In Jelly PMP 400g Winalot Classics Tuna In Jelly PMP 400g Pedigree Chicken In Jelly 385g
Pedigree Original Loaf 400g Pedigree Beef In Gravy 400g Bestone Dog Chicken PMP 400g Butchers Tripe Mix PMP 400g Butchers Tripe Mix PMP 1.2kg
Whiskas Complete Chicken 340g Whiskas Complete Tuna 340g Whiskas Complete Kitten Chicken 340g Go Cat Tuna, Herring & Veg PMP 340g Go Cat Chicken & Duck PMP 340g
Go Cat Turkey & Veg PMP 340g Purina One Adult Chicken PMP 200g Pedigree Mixed Selection In Gravy 12 x 100g Winalot Pouch Chunks In Gravy PMP 12 x 100g Winalot Pouch Chunks In Jelly PMP 12 x 100g
Pedigree Chunks In Jelly 6 x 400g Pedigree Chunks In Gravy 6 x 400g Harringtons Adult Complete Turkey & Veg 1kg Harringtons Adult Complete Lamb & Rice 1kg Bakers Meaty Meals Beef PMP 1kg
Bestone Anti-bacterial Cat Litter PMP 5ltr Thomas Cat Litter PMP 5ltr Catsan Hygiene 5ltr Bestone Chicken PMP 400g Whiskas Salmon In Jelly 390g
Whiskas Chicken In Jelly 390g Wagg Meaty Goodness Chicken & Veg PMP 1kg Wagg Meaty Goodness Beef & Veg PMP 1kg Wagg Meaty Goodness Beef & Veg 2.5kg
Wagg Meaty Goodness Chicken & Veg 2.5kg Bakers Complete Beef & Veg PMP 1kg Bakers Complete Chicken & Veg PMP 1kg Bakers Complete Small Dog Beef & Veg PMP 1.1kg
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